Let’s Cut To The Tape.
When it comes to shipping goods, it’s not just about what’s inside the box. How your box looks upon arrival, including everything from the shape, size and digital printing, plays a factor in how your package stands out in a sea of cardboard.
When it comes to transforming your shipments into touchstones of your brand’s identity, the benefits of printed box sealing tape cannot be overlooked. Discover how custom tape can elevate your packaging game with these 9 compelling advantages.
Branding: As we discussed earlier, printed tape provides yet another opportunity to showcase your brand, helping you stick in consumer’s minds. You can print your logo, company name, or any other branding elements like images or mascots directly onto the tape, making your packages easily identifiable (and shareable!).
Professionalism: Printed tape can enhance the professional appearance of your packages as well. It gives the impression that the package comes from a reliable source, is sealed securely and has been handled with care, which can improve customer satisfaction.
Security: Printed tape can serve as a security feature. Printing messages like "Tamper Evident" or adding security patterns can deter tampering and theft during transit, ensuring your customers receive their package safely.
Customization: With printed tape, you have the flexibility to customize the message according to your business’ specific needs. Whether it's a promotional message, handling instructions, or warnings, you can convey this effectively on the tape. If you’re using sustainable shipping solutions, custom tape is a great opportunity to let customers know your package is recyclable and your business values going green.
Advertisement: Printed tape can act as a subtle advertising tool. By printing promotional messages, special offers, or website URLs on the tape, you can increase brand visibility and potentially attract new customers while your package is in transit.
Efficiency: Using printed tape can streamline packaging processes. It eliminates the need for additional labels or stickers, saving time and reducing the risk of errors in labeling.
Cost-effectiveness: Despite the initial setup costs for printing plates or custom designs, printed tape can be cost-effective in the long run. It reduces the need for separate branding materials like stickers, and you can re-use the same plate multiple times.
Differentiation: In a competitive, saturated market, printed tape can help differentiate your packages from others. A distinctive tape design can make your packages stand out and leave a memorable impression on customers.
Regulatory compliance: Printed tape can include necessary regulatory information, such as handling instructions, warnings, or compliance marks, ensuring that your packages meet legal requirements for shipping certain goods.
Now that you know the benefits of printed box sealing tape, what are you waiting for? Printed tape is the easiest, most cost-effective way to get some brand recognition.